365 by Whole Foods Market, Volume & Thickness Shampoo with Rice Protein & Collagen, Rosemary Mint Scent, 32 Fl Oz

We believe what goes on your body is as important as what goes in it. Thats why our beauty and body care standards go beyond typical clean beauty claims. We ban 240+ ingredients commonly used in beauty and body products, including parabens, phthalates, formaldehyde donors, oxybenzone, PFAS and EDTA. Our experts review the latest research on beauty and body care ingredients for many factors including possible impacts on the environment and human health. Organic claims on our body care products are required to be backed up by third-party certification. Products labeled organic are required to contain at least 95% organic ingredients and be certified to the USDA National Organic Standards.