60-Minute Record Executive: Streams, Screams & Schemes: How To Survive The New Music Business Hardcover – December 8, 2025

Widely regarded as a breakthrough in modern music-business education, 60-Minute Record Executive arrives as a definitive, stand-alone guide for understanding how today’s global industry truly works. Designed to be both high-level and highly digestible, it distills the most complex parts of the music business—rights, royalties, contracts, data, algorithms, and creator economics—into a clear, fast-moving framework any reader can grasp. Drawing on over a decade of experience in marketing and music-rights strategy, Kristian Moyo demystifies the entire ecosystem: how songs generate revenue across streaming, sync, social media, and catalog licensing; how power flows between artists, companies, and platforms; how superfans drive scalable income; and how AI, analytics, and discovery algorithms shape careers in real time. Covering everything from publishing and neighboring rights to deal structures, brand building, audience development, and global market trends, it reveals the financial engine behind an industry long known for secrecy. Updated with insights from Spotify, TikTok, YouTube, and the latest creator-economy tools, this book offers a rare blend of clarity and depth—giving artists, managers, educators, and entrepreneurs the precise, strategic understanding needed to navigate an increasingly complex yet opportunity-rich business. Read more