A Dash of Good: How to Turn a Business Based on Values into a Valuable Business

 Ready for one sweet read? Dash co-founder and co-CEO Evan Dash has crafted a handy how-to for being the dash of good you want to see in the business world. A former hometown firefighter, Evan left the firehouse for the boardroom, entering the competitive New York City corporate retail world to eventually become a Senior Vice President at Macy’s. Somewhere along the way, Evan realized he’d lost sight of the customer and had begun neglecting the principles that accelerated his success. The book outlines Evan’s journey of self-discovery and the subsequent founding of StoreBound, Dash’s parent company. Dash was founded with one simple mission: to enrich the lives of others through kindness, community, and feel-good kitchen products that making cooking fun.