Cowboy Up!: Why I Left the Most Beautiful Ranch in California and Sought Refuge in Texas

Ronnie Semler always wanted to be a cowboy. After starting more than 200 companies and creating thousands of jobs, he increasingly worried that out-ofcontrol regulations, left-wing government policies, and absurdly high taxes were choking the lifeblood from business in his home state of California. Still, it was home. He never planned to leave.Even the destruction of his beloved Saddlerock Ranch in Malibu by the 2018 Woolsey Fire didn't discourage him. Starting from scratch and bouncing back from adversity were second nature.But the government's response to yet another preventable natural disaster was abysmal; the response from Con Edison even worse. The writing was on the wall.Semler did what many other smart California businessmen were doing. He got in his carand moved to Texas.California is bankrupt, not only financially, but morally and ethically broken. This cautionary tale of a lifetime Angeleno forced out by petty regulators, egged on by harassment from woke social media, will resonate with conservative business owners everywhere.Cowboy Up! encapsulates every major issue of concern to conservatives: a business under siege, out of control regulations, animal rights, family values, providing jobs and paying enormous taxes while being vilified for “not doing enough,” and the unchecked power of social media giants and cancel culture. Read more