Influence Architecture: The 15 Laws of How Washington Actually Moves: A Field Guide for the Leaders Who Pay for Outcomes

Roughly four billion dollars gets spent on federal lobbying every year. Most of it buys the wrong product.The corporations and trade associations writing the checks are sophisticated buyers in every other domain. In this one, they keep paying for access when what produces outcomes is control. Most of them cannot tell the difference, because the firms selling access have spent forty years training the market to believe access is all that matters.It isn't. It never has been.Influence Architecture is fifteen laws describing how Washington actually moves when it moves and why most advocacy spending produces so little of what it promises. Written for general counsels, chief executives, association heads, and senior public affairs leaders who are tired of paying retail for activity and want to understand what a different model looks like.A field guide for the leaders who pay for outcomes. Read more