Negotiation Rules: A Practical Guide to Big Deal Negotiation (Paperback)

<p><strong>Are you getting results the results you deserve at the bargaining table?</strong> You deserve a great deal but you will have to negotiate for it. Big deal negotiators know the rules to winning great deals without sacrificing their bottom-line. They know how to: </p><ul><li>Uncover hidden agendas</li><li>Effectively negotiate price </li><li>Demand and define tradeoffs </li><li>Use influence to their advantage </li><li>Manage power imbalances </li></ul><p>You can too. <em>Negotiation Rules! is</em> packed with dozens of relevant and practical techniques that will help you successfully negotiate your next big deal. </p><p>You can't play the game if you don't know the rules!" <strong>- Professor G. Richard Shell, author of <em>Bargaining for Advantage</em> and <em>The Art of Woo</em></strong></p><p>I know from experience that the concepts and techniques in <em>Negotiation Rules!</em> work. <strong>- MaryPat Theiler Cheng, Vice President, Netstar Communications, Inc.</strong></p><p>Grab this book before your competitors do! <strong>- Lee B. Salz, CEO of Business Expert Webinars and author of the award-winning book <em>Soar despite Your Dodo Sales Manager</em></strong></p><p><em>Negotiation Rules!</em> should be on every Sales Professional's reading list. By following the approach in this book you will close BIGGER deals, create happier customers, and ultimately bring home a bigger paycheck.<strong> - Jeb Blount, author of <em>Power Principles</em> and <em>Sales Guy's 7 Rules for Outselling the Recession</em><br></strong></p>