Nexxus Color Assure Shampoo And Conditioner for Color Treated Hair Vibrancy Powered by CHROMABOND SEALER with Citric Acid, 13.5 fl oz 2 Count

Hair is made up of protein. Every touch, every treatment, every style you love—it all rewrites your hair’s protein. When protein is damaged, hair’s look and feel is compromised. That’s why Nexxus uses protein science not just to repair hair but to restore its ability to perform. It isn't about one perfect hair day. It's about a lifetime of healthy hair, built strand by strand. Hair color fading is tied to the integrity of your hair’s protein structure. Every exposure to physical, thermal, or chemical stress weakens keratin structures, making hair more vulnerable over time. Color treatments—like bleach, highlights, and dyes—with high pH can raise the cuticle and expose the inner cortex.

• 40 WASHES OF COLOR VIBRANCY: Shampoo and conditioner for color treated hair protects against color fade for up to 40 washes
• 3.3% + 10.3% CHROMABOND SEALER TECHNOLOGY: Shampoo and conditioner for color treated hair helps maintain color depth, chromatic radiance, and tone
• LOCKS IN COLOR + INSTANT SHINE IN 1 USE: Shampoo and conditioner system seals cuticle to prevent color-stripping or fading; ensures long-lasting radiance and shine in one use
• REPAIRS COLOR-INDUCED DAMAGE + SMOOTH & SOFT FINISH: Color shampoo and conditioner formula with citric acid strengthens bonds and smooths cuticle; Detangles and reduces frizz for smooth soft hair
• MOISTURE BOOST + IONIC SEALING COMPLEX: This color care shampoo and conditioner adds hydration for softness and manageability; creates a hydrophobic layer to protect color molecules
• SULFATE-FREE SHAMPOO + CONSUMER-VALIDATED*: 0% Sulfates; 94% of consumers agree: Nexxus system protects my colored/highlighted hair *Based on a Home Use Test with 114 consumers on 12/1/24