Our God Is an Awesome Brand: How Evangelicals Built America's Most Powerful Religious Movement, (Paperback)

Evangelicalism built more than just churches--it built a brand. And in the process, it became one of the most powerful religious movements in American history.<br><br>In <i>Our God Is an Awesome Brand</i>, Joseph T. Cochran argues that evangelicalism grew into a brand ecosystem shaped by identity formation, audience segmentation, and the production of religious goods and experiences. From churches and conferences to publishing and music, this became not only a theological tradition but also a curated way of life.<br><br>Drawing on his background in history, ministry, and marketing, Cochran illuminates<br><br>- ways consumer culture helped form evangelical identity, <br>- how institutions adapted their messaging to reach target audiences, and<br>- why the movement grew so quickly--and why it now feels fractured.<br><br>This book offers readers who are inside, outside, or on the edges of evangelicalism a compelling look at the rise of this movement--and where it's headed next.

• Our God Is an Awesome Brand: How Evangelicals Built America's Most Powerful Religious Movement, (Paperback)
• Author: Joseph T Cochran
• ISBN: 9781587436765
• Format: Paperback
• Publication Date: 2027-04-20
• Page Count: 256