Reinventing Your Golf Club

If you are interested in reading this book there is a good chance you are not running Pine Valley, Pebble Beach or St Andrews. There are hundreds of golf course around the world whose, beauty, history, fame and location mean they can go on operating like they have for a hundred years or more without giving much thought to what’s going on in the world around them. They have the desirability, reputation and financial power to ignore it and still be operating successfully a hundred years from now. The vast majority of the golfing world cannot.The golf business has seen a series of dramatic changes in the last decade. None of them were good for the typical club no matter what segment of the market you happened to be operating in, be it private, daily fee or resort. While some clubs have enjoyed a big COVID bump, others have seen a drastic loss in income. Whatever your case, the new normal, will not be the old normal. Now is the time to re-invent your club to ensure a profitable and sustainable future. Read more