Selling Jewellery in the Real World: A Maker’s Guide to Selling Handmade Jewellery Face-to-Face

Selling Jewellery in the Real World is the essential guide for jewellery makers who want to turn their passion into a thriving business. Drawing on over 40 years of experience designing, making, and selling jewellery face-to-face, David Pearson shares practical, hands-on strategies for connecting with customers, pricing confidently, and creating repeat business.Inside, you’ll discover how to:Move your creations from the workbench into the hands of delighted customersHandle hesitation and guide customers without pressureDemonstrate craftsmanship to showcase quality and valueSell successfully at craft fairs, galleries, and onlineBuild lasting relationships that encourage repeat salesThis book isn’t about “sales tricks” or theoretical marketing techniques. Instead, it focuses on genuine connection, practical guidance, and the mindset of a successful maker-seller — influenced by Dale Carnegie’s timeless principles of human interaction.Whether you’re just starting out or looking to refine your sales approach, Selling Jewellery in the Real World gives you the confidence, skills, and insight to sell your work authentically and sustainably.Turn your jewellery-making passion into a business you love — one customer at a time. Read more