Selling: The Profression

Selling: The Profession is the roadmap to a rewarding sales career! Today, more than ever, it is all about relationship building in a digital world. In the 8th edition of this field-tested guide to selling, you will learn to:• Appreciate that you are selling every day, regardless of your career. • Use social media to connect with potential customers.• Make good first impressions and build rapport. • Recognize social styles and nonverbal signals.• Effectively manage your time. • Uncover needs by asking questions and listening. The authors have taken a refreshingly practical and modern approach to professional selling. The 8th edition is divided into two parts:• Part 1 explores "Selling Success Fundamentals" by examining the foundational strategy pieces needed for building a long-lasting career. This includes how to manage your time, read nonverbal cues, communicate with others within and outside your company, and recognize what drives people to buy. • Part 2 is all about the "Relationship Selling Cycle." The eight-step process will walk you through every interaction with potential customers--from prospecting and pre-approach to the close and extend to the actions needed after the close. Read more