The Business That is Not Business—Marriage

When one starts a business, one researches, conducts background checks, drafts business plans, works on the budget, and focuses on establishing, running, and growing the business, and continually evaluates to improve where necessary. Why not do the same for marriage since business and marriage both have direct psychosocial, physical, emotional, and economic impacts on one’s life? Hence throughout this book there is a thread of a business concept that runs across, stitching out marital activities to business. The idea is meant to give reality, confront, mitigate challenges accompanying marriage, provoke deep thinking, and keep one attentive. This book also serves as a lamp in a marital voyage.In The Business That is Not Business—Marriage, author Olehile Moses Setilo discusses making marriage your business. He helps you:• understand why marriage is a merger;• quantify the happiness index;• know your business before you venture into it;• learn to spot red flags;• consider the cultural influences and differences;• realize the power of language in your marriage;• analyze the opportunity cost;• invest in the marriage;• know the factors that can harm your marriage; and• acknowledge and internal and external stakeholders;The Business That is Not Business—Marriage communicates that marriage is serious business and it must be handled with care. Delving into a range of topics, this guide contributes to strengthening marriages and building strong family base, and offers the opportunity to enjoy the serendipity of business familiarity. The bottom line: Marriage is a journey, not a destination. Read more