The Copy Workshop Workbook
Produktdetails
| Artikelnummer | 237120623 | Erscheinungsdatum | 2026/07/10 | Listenpreis | €15.37 | Modellnummer | 237120623 | ||
|---|---|---|---|---|---|---|---|---|---|
| Kategorie | |||||||||
WELCOME TO THE REVOLUTION. HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe you've noticed. Thomas Jefferson observed, "every generation needs a new revolution." Well, this one's inside your computer.THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. You'll find challenges old and new - and jobs to do. Get the help you need inside this book - conceptual tools, strategy basics, and tactical tips - all wrapped up in some of the best advice you'll find anywhere. Though you will need to bring along one more thing - "that ultimate non-linear thinking tool, the human brain." Yours is going to get some exercise. Get ready. Read more
| ISBN10 | 1887229396 |
|---|---|
| ISBN13 | 978-1887229395 |
| Edition | Fourth edition |
| Language | English |
| Publisher | The Copy Workshop |
| Dimensions | 7.4 x 1.3 x 9.1 inches |
| Item Weight | 2.2 pounds |
| Print length | 480 pages |
| Publication date | February 7, 2009 |
Korrektur der Produktinformationen
Wenn Sie Unvollständigkeiten oder Fehler in den Produktinformationen auf dieser Seite bemerken, nutzen Sie bitte das Korrekturformular unten.
Korrekturanfrage