The Greater the Risk: The Improbable Rise of an Israeli International Business Leader and Peacemaker

“Shaked traces a life of grand ambitions from its humble origins to…how he ended up making enough money to try and broker peace…. [I]nsights, lessons, history, and a witty warmth abound.” —BookLife from Publishers Weekly“…a rare memoir that is both inspirational and instructive…. [A] blueprint for using success to create social impact.” —Seattle Book Review“Avi Shaked’s gripping story is that of an Israeli who bridged the worlds of international business and peace-building…offer[ing] unique insights into how economic relationships can potentially serve diplomatic ends.” —Yoram Dori, former advisor for Israel’s President Shimon Peres and author of The Whisperer“…a must-read for anyone interested in entrepreneurship, leadership, the pursuit of peace, and the life of a remarkable man.” —Readers’ FavoriteWhat does it take to become a successful international business leader and Middle East peacemaker? In The Greater the Risk, Avi Shaked chronicles his extraordinary journey from humble beginnings as a first-generation Israeli to his role as founder of 888.com (now EvokePlc) to using his wealth to support peace efforts to end the Israeli-Palestinian conflict.From his first job in construction to an IPO on the London Stock Exchange to a bold peace offer of $1 billion and signing the Geneva Accord, Shaked’s story takes readers on a personal and riveting roller-coaster ride as he risks everything to build his company, honor his family, and seek an enduring peace in his homeland.As he navigates family struggles, historical upheaval, and high-stakes business ventures, Shaked learns invaluable lessons about resilience, relationship-building, social responsibility, and transforming adversity into opportunity. More than a memoir, The Greater the Risk is a timely reminder that positive change requires perseverance, innovation, and a willingness to take risks for the greater good. Shaked’s inspiring story reveals how unwavering commitment and belief, especially in the face of uncertainty, can create a lasting and positive impact.Great for fans of Dan Senor and Saul Singer’s Start-Up Nation and Inbal Arieli’s Chutzpah. Read more