The Operator and Outreach of Travel Agencies (The Second Edition) (A textbook of Vocational Colleges)/ Tourism and Hospitality Management Series (Chinese Edition)

This is compiled by Chen Qiankang and Que Min. It includes the following contents: an introduction to the operator and outreach of travel agencies, the organizational guarantee of the business of operator and outreach, the influencing factors of the business of operator and outreach, the choice of target outreach market, negotiations of outreach business, the marketing strategy of outreach, the business of operator purchasing, operator and reception business, the operator cooperation between group-organizing travel agencies and inbound tour agencies, the e-commerce and the business of operator and outreach, the reward management of operator and outreach personnel, etc. There are programs such as learning objectives, cases, comments on cases, etc in this book, which helps students to improve related ability. Read more